E-commerce adoption among entrepreneurial firms in Sub-Saharan Africa

P Anabila, DK Kumi, LEK Ameyibor… - Journal of Small …, 2024 - emerald.com
Purpose The study investigates the role of e-commerce adoption on Ghana's small and
medium-sized enterprises (SMEs) business performance. Design/methodology/approach A …

Post COVID-19 online shopping in South Africa: A mediation analysis of customer satisfaction on e-service quality and purchase intention

MM Mtotywa, C Kekana - African Journal of Science, Technology …, 2023 - journals.co.za
The study investigated the dynamics of online shopping focusing on mediation analysis of
customer satisfaction on e-service quality and purchase intention. The study used a cross …

Using social presence theory to predict online consumer engagement in the emerging markets

A Yeboah, O Agyekum, V Owusu-Prempeh… - Future Business …, 2023 - Springer
The purpose of this paper was to contribute to the dimension of online consumer
engagement in the emerging markets. The study is based on the social presence theory …

The role of artificial intelligence in integrated marketing communications. A case study of Jumia Online Ghana

EE Brobbey, E Ankrah, PK Kankam - Inkanyiso: Journal of Humanities and …, 2021 - ajol.info
Artificial intelligence (AI) has been observed as both a destructive and a transformative
game changer in all human activities where it has been adopted. This study looked into the …

Towards Our Common Digital Future. Flagship Report.

D Messner, S Schlacke, M Fromhold-Eisebith, U Grote… - 2019 - epic.awi.de
In the report “Towards Our Common Digital Future”, the WBGU makes it clear that
sustainability strategies and concepts need to be fundamentally further developed in the age …

[PDF][PDF] Customer satisfaction at an online store in South Africa

V Naidoo, KG Botsi - Journal of Entrepreneurial Innovations, 2021 - epubs.ac.za
Online shopping has become a common way in which retail businesses are conducted
across most parts of the world. South African (SA) retailers such as Takealot, Makro, and …

Factors influencing online shopping intention in Indonesia

YA Audrey, AS Wiguna… - 2022 International …, 2022 - ieeexplore.ieee.org
The purpose of this study is to determine the factors that influence the Indonesian people so
that they decide to shop online through e-commerce. Data was collected in May 2 nd, 2022 …

[PDF][PDF] The Nexus between E-marketing, E-service Quality, E-satisfaction and E-loyalty: A Cross-sectional Study within the Context of Online SMEs in Ghana

FF Opuni - 2023 - academia.edu
The spread of the Internet, the proliferation of mobile devices, and the onset of the COVID-19
pandemic have given impetus to online shopping in Ghana and the subregion. This situation …

Factors determining usage-based insurance acceptance-Poland and Spain results

M Forlicz, T Rólczyński - Journal of International Studies, 2022 - ceeol.com
Usage-based insurance (UBI) is based on the idea that customers who are safer drivers
should pay less for a policy than those who are less prudent. It is widely assumed that there …

Unsere gemeinsame digitale Zukunft

D Messner, S Schlacke, M Fromhold-Eisebith, U Grote… - 2019 - epic.awi.de
Das Gutachten „Unsere gemeinsame digitale Zukunft “macht deutlich, dass
Nachhaltigkeitsstrategien und-konzepte im Zeitalter der Digitalisierung grundlegend …