E-commerce adoption among entrepreneurial firms in Sub-Saharan Africa
Purpose The study investigates the role of e-commerce adoption on Ghana's small and
medium-sized enterprises (SMEs) business performance. Design/methodology/approach A …
medium-sized enterprises (SMEs) business performance. Design/methodology/approach A …
Post COVID-19 online shopping in South Africa: A mediation analysis of customer satisfaction on e-service quality and purchase intention
MM Mtotywa, C Kekana - African Journal of Science, Technology …, 2023 - journals.co.za
The study investigated the dynamics of online shopping focusing on mediation analysis of
customer satisfaction on e-service quality and purchase intention. The study used a cross …
customer satisfaction on e-service quality and purchase intention. The study used a cross …
Using social presence theory to predict online consumer engagement in the emerging markets
A Yeboah, O Agyekum, V Owusu-Prempeh… - Future Business …, 2023 - Springer
The purpose of this paper was to contribute to the dimension of online consumer
engagement in the emerging markets. The study is based on the social presence theory …
engagement in the emerging markets. The study is based on the social presence theory …
The role of artificial intelligence in integrated marketing communications. A case study of Jumia Online Ghana
EE Brobbey, E Ankrah, PK Kankam - Inkanyiso: Journal of Humanities and …, 2021 - ajol.info
Artificial intelligence (AI) has been observed as both a destructive and a transformative
game changer in all human activities where it has been adopted. This study looked into the …
game changer in all human activities where it has been adopted. This study looked into the …
Towards Our Common Digital Future. Flagship Report.
In the report “Towards Our Common Digital Future”, the WBGU makes it clear that
sustainability strategies and concepts need to be fundamentally further developed in the age …
sustainability strategies and concepts need to be fundamentally further developed in the age …
[PDF][PDF] Customer satisfaction at an online store in South Africa
V Naidoo, KG Botsi - Journal of Entrepreneurial Innovations, 2021 - epubs.ac.za
Online shopping has become a common way in which retail businesses are conducted
across most parts of the world. South African (SA) retailers such as Takealot, Makro, and …
across most parts of the world. South African (SA) retailers such as Takealot, Makro, and …
Factors influencing online shopping intention in Indonesia
YA Audrey, AS Wiguna… - 2022 International …, 2022 - ieeexplore.ieee.org
The purpose of this study is to determine the factors that influence the Indonesian people so
that they decide to shop online through e-commerce. Data was collected in May 2 nd, 2022 …
that they decide to shop online through e-commerce. Data was collected in May 2 nd, 2022 …
[PDF][PDF] The Nexus between E-marketing, E-service Quality, E-satisfaction and E-loyalty: A Cross-sectional Study within the Context of Online SMEs in Ghana
FF Opuni - 2023 - academia.edu
The spread of the Internet, the proliferation of mobile devices, and the onset of the COVID-19
pandemic have given impetus to online shopping in Ghana and the subregion. This situation …
pandemic have given impetus to online shopping in Ghana and the subregion. This situation …
Factors determining usage-based insurance acceptance-Poland and Spain results
M Forlicz, T Rólczyński - Journal of International Studies, 2022 - ceeol.com
Usage-based insurance (UBI) is based on the idea that customers who are safer drivers
should pay less for a policy than those who are less prudent. It is widely assumed that there …
should pay less for a policy than those who are less prudent. It is widely assumed that there …
Unsere gemeinsame digitale Zukunft
Das Gutachten „Unsere gemeinsame digitale Zukunft “macht deutlich, dass
Nachhaltigkeitsstrategien und-konzepte im Zeitalter der Digitalisierung grundlegend …
Nachhaltigkeitsstrategien und-konzepte im Zeitalter der Digitalisierung grundlegend …