An inquiry on the potential of computational literary techniques towards successful destination branding and literary tourism

F Otay Demir, Ş Yavuz Görkem… - Current Issues in …, 2022 - Taylor & Francis
Sentiments and emotions are created for cities in literary texts; certain assets of cities are
emphasized consistently as well. That's why, literary texts have the potential to create a …

[PDF][PDF] Branding the Middle East: a review of regional manifestations of a global phenomenon

S Wippel - Branding the Middle East: Communication Strategies …, 2023 - library.oapen.org
Branding has its ancient roots in the wider Mediterranean and the Middle East, as we have
seen in the preceding conceptual chapter. Throughout history, branding products, persons …

[PDF][PDF] Branding as an identity of place in contemporary cities

NH Ali, SJN Al-Khafaji - Int. J. Health Sci, 2022 - researchgate.net
Cities today compete with each other to achieve urban, economic, social, cultural and
political development. Thus, placebranding strategies have become necessary for cities to …

Explain the components of urban branding, Emphasizing the Dimensions of Tourism

M Vahabian, N Ghanbari, SA Nori… - Shock and …, 2021 - Wiley Online Library
Currently, change in cities is advancing due to technological advances, information floods,
increasing awareness, and raising living standards. Although the development of a city …

Cultural Heritage And City Branding: The Role of Masjid Agung Kubah Timah in Pangkalpinang

NS Rezeki, M Haprinda, J Juhaini… - … Journal of Da'wa …, 2024 - ejournal.uinsaid.ac.id
Bangka Island is famous as the largest tin producer in Indonesia. It has a distinctive history,
culture, and religious diversity while upholding tolerance. However, the existence of tin on …

Urban Localities under Glocal Dynamics: The Case of Yeldeğirmeni

S Durgun - Anadolu Üniversitesi Sosyal Bilimler Dergisi, 2021 - dergipark.org.tr
As the population in world cities grow and urban transformation processes (gentrification,
vitalization etc.) gain speed, it seems that both local and global dynamics intermingle. The …

Crafting the Future: Pioneering Urban Branding and Development in Neom's Visionary Line City Project, Saudi Arabia

M Touri - 2024 - webthesis.biblio.polito.it
In an era marked by rapid technological advancements and globalization, cities are
increasingly competing for prominence as attractive tourist destinations, workplaces, and …

Kent Markalaşmasının Temel Sorunları

ÜE Uysal - TESAM Akademi Dergisi, 2019 - dergipark.org.tr
Bu çalışma, son yıllarda kentsel politika olarak ortaya çıkan kent markalaşmasının temel
sorunlarını incelemektedir. Alanyazında kent markalarının daha fazla yatırımcı ve ziyaretçi …

Place Marketing in Turkey

C Uslay, M Çiçek - Marketing Management in Turkey, 2018 - emerald.com
The branding concept has been applied to cities, destinations, regions and even nations to
attract tourism, investments and residents. The Republic of Turkey with its rich historical …

بررسی وتبیین مؤلفه‌های برندینگ شهری با تأکید بر ابعاد گردشگری (نمونه موردی؛ کلان شهر همدان)

مریم وهابیان, نوذر قنبری, نوذر, نوری… - … علمی و پژوهشی نگرش های نو …, 2021‎ - journals.iau.ir
امروزه شهرها با پیشرفت تکنولوژیکی، افزایش سطح آگاهی و اطلاعات و ارتقا سطح زندگی، در حال
تغییرند. یکی از راهکارهای مدیریت شهری جهت پیشرفت در بازار رقابتی جهان، برنامه ریزی جهت …