Logos as a visual cue can help firms communicate their unique identities and capture
consumers' attention. Despite the importance and prevalent use of logos, the logo literature …

Brand logos are a fundamental part of the corporate visual identity, and their reception has
been vigorously researched. The focus has been on the visual traits of the logo and their …

The purpose of this review is to identify key research themes in the field of higher education
(HE) supply-side marketing through a systematic search of journal article databases of …

Abstract Since the New Public Management movement began, public and nonprofit
organizations have been adopting and adapting businesslike practices, including branding …

This research explores brand meaning for a focal higher education institution (HEI) using
metaphor analysis for deep insight. Two contributions come-to-light. First, the research …

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are
becoming more marketized and promotionalized. Brand building is becoming a strategic …

This study focuses on the role of visual resources in constructing the brand identity of
Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI) …

University branding has increased substantially, due to demands on universities to enrol
greater numbers of students, rising tuition fees, the proliferation of courses, the growing' …

Stratification and status competition are prevalent dynamics. This study explores the
construction of legitimacy among some of the most prestigious higher education institutions …

Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …