The purpose of formative research in social marketing is to understand the target audience
to generate consumer insight, which informs the planning, development and initial …

Systems thinking dominated the 2015 World Social Marketing conference with the premise
that a more holistic approach takes into account all the issues at play for effective change …

Purpose In spite of wide civic and academic interest in obesity, there are no bibliometric
records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this …

Background: This paper aims to extend the application of social marketing to social and
environmentally beneficial behavior change providing a three-step process—Co-create …

This article specifies behavior changes and identifies content for an integrated social
marketing communication campaign to reduce amount of food wasted by individuals. The …

A balanced diet informed by sound nutrition knowledge is key for operational readiness and
the health of military personnel. Unfortunately, research suggests that military personnel …

Las características de la oferta de alimentos son un determinante del consumo, y por ende
de la salud de la población. Este trabajo buscó establecer los temas destacados en la …

Institutional food service settings can deliver higher levels of support for healthy eating; yet
institutional food outlets are not a customer favorite. Changing food service provisioning …

Breakfast is considered an important meal, especially for people who are about to
commence a long or demanding workday, and for roles that may involve physical tasks and …

This chapter presents quite a different picture of social marketing from that in Chapter Six,
one in which social marketing can make an important and valued contribution to behaviour …