How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers' dining experiences
W Batat - Technological Forecasting and Social Change, 2021 - Elsevier
Many businesses across sectors are using extended reality technologies to enhance the
consumer experience. In the restaurant industry, digital technologies are gaining growing …
consumer experience. In the restaurant industry, digital technologies are gaining growing …
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
W Batat, M Addis - European Journal of Marketing, 2021 - emerald.com
Purpose Literature from across design studies and innovation management, as well as food
marketing research evidence, is examined to highlight the interdisciplinary and experiential …
marketing research evidence, is examined to highlight the interdisciplinary and experiential …
Plant power: SEEDing our future with plant‐based eating
The climate crisis, coupled with the COVID‐19 pandemic and the Black Lives Matter
movement, are contributing to a shift in what people eat. For environmental sustainability …
movement, are contributing to a shift in what people eat. For environmental sustainability …
Brands as activists: The Oatly case
CH Koch - Journal of Brand Management, 2020 - Springer
In the light of climate change and ever-increasing evidence of the need for urgently
changing food production and consumption, how do brands enter and leverage this debate …
changing food production and consumption, how do brands enter and leverage this debate …
Sales well-being: A salesperson-focused framework for individual, organizational, and societal well-being
Although the topic of well-being has become an increasingly prominent topic of discussion
amongst scholars and practitioners alike, it has heretofore been given scant attention in the …
amongst scholars and practitioners alike, it has heretofore been given scant attention in the …
Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables
Fruits and vegetables that fail to conform to an aesthetic standard are labelled suboptimal
and are often devalued and ultimately discarded. Although consumers perceive suboptimal …
and are often devalued and ultimately discarded. Although consumers perceive suboptimal …
[HTML][HTML] Telecommuting and food E-commerce: Socially sustainable practices during the COVID-19 pandemic in Canada
J Music, S Charlebois, V Toole, C Large - Transportation Research …, 2022 - Elsevier
Telecommuting has become a dominant professional experience for many Canadian
business and workers due to the COVID-19 pandemic. Telecommuting has several benefits …
business and workers due to the COVID-19 pandemic. Telecommuting has several benefits …
The COVID-19 pandemic at the intersection of marketing and public policy
We write this editorial in the midst of a global pandemic. At the time of our writing in mid-May
2020, 215 countries and territories worldwide report over 5.4 million cases of the novel …
2020, 215 countries and territories worldwide report over 5.4 million cases of the novel …
May the force be with you: Expanding the scope for marketing research as a force for good in a sustainable world
It has been an honor and inspiration to serve as coeditors for this special issue of the
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …
Testing the spillover-crossover model between work-life balance and satisfaction in different domains of life in dual-earner households
This study explored the spillover and crossover associations between work-life balance and
satisfaction with life, food-related life and family life in dual-earner parents. Questionnaires …
satisfaction with life, food-related life and family life in dual-earner parents. Questionnaires …