Publication performance and trends in Total Quality Management research: a bibliometric analysis
Publications on Total Quality Management (TQM) over the last three decades are numerous;
however, systematic quantitative reviews are scarce. The aim of this paper is to provide …
however, systematic quantitative reviews are scarce. The aim of this paper is to provide …
Understanding customer loyalty in the coffee shop industry (A survey in Jakarta, Indonesia)
PP Dhisasmito, S Kumar - British Food Journal, 2020 - emerald.com
Purpose The purpose of this study is to identify the drivers of loyalty model in the coffee shop
industry in Indonesia based on service quality, store atmosphere and price fairness …
industry in Indonesia based on service quality, store atmosphere and price fairness …
[HTML][HTML] Strategic use of social media in marketing and financial performance: The B2B SME context
G Cao, J Weerawardena - Industrial Marketing Management, 2023 - Elsevier
While the strategic use of social media (SM) for enhancing firm performance has attracted
much attention, little is known about it through the lens of business-to-business (B2B) small …
much attention, little is known about it through the lens of business-to-business (B2B) small …
The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services
TA Smith - Spanish Journal of Marketing-ESIC, 2020 - emerald.com
Purpose The purpose of this study is two-fold. First is to explore the role of some customer
personality traits in explaining customer satisfaction in mobile services. Second is to explore …
personality traits in explaining customer satisfaction in mobile services. Second is to explore …
[HTML][HTML] Word of mouth communication: A mediator of relationship marketing and customer loyalty
M Ngoma, PD Ntale - Cogent Business & Management, 2019 - Taylor & Francis
A cross-sectional and quantitative study design, with the aim of explaining the relationship
between relationship marketing and customer loyalty, and the mediating role of word of …
between relationship marketing and customer loyalty, and the mediating role of word of …
[HTML][HTML] Government Support Mechanisms for Sustainable Agriculture: A Systematic Literature Review and Future Research Agenda
MW Barbosa - Sustainability, 2024 - mdpi.com
Government support for enterprises can be provided in different forms, such as subsidies,
tax incentives, or direct public investment. Government support can also be given to develop …
tax incentives, or direct public investment. Government support can also be given to develop …
How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
A Marín-García, I Gil-Saura… - Journal of Product & …, 2020 - emerald.com
Purpose In the current dynamic and competitive environment in which retail companies
operate, store equity is a differentiating factor. In view of the scarce research found regarding …
operate, store equity is a differentiating factor. In view of the scarce research found regarding …
Pengaruh Citra Merek dan Kepercayaan Terdahap Loyalitas Nasabah Bank Syariah di Sidoarjo (The Influence of Brand Image and Trust on Sharia Bank Customer …
MA Mukminin, FN Latifah - Perisai: Islamic Banking and …, 2020 - perisai.umsida.ac.id
One of the marketing strategies at Islamic banks is by building a company's brand image
and customer trust to gain customer loyalty. The focus of this research is to show the …
and customer trust to gain customer loyalty. The focus of this research is to show the …
Does sustainability drive to create store equity? A proposal through image, quality and loyalty
I Sánchez-González, I Gil-Saura… - International Journal of …, 2021 - emerald.com
Does sustainability drive to create store equity? A proposal through image, quality and loyalty |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
The impact of customer relationship management systems on dynamic capabilities at firms: An application to the banking industry
C Gallego-Gomez, C De-Pablos-Heredero… - Journal of Global …, 2021 - igi-global.com
The banking industry has been forced to restructure its processes to get adapted to a more
technological environment as a consequence of the changes experienced in the market …
technological environment as a consequence of the changes experienced in the market …