This chapter presents an approach to the strategic role of information and information
technology in enterprises through alignment with organizational strategic planning and the …

O estudo do Customer Relationship Management (CRM), galga proporções nos últimos
anos. A produção de conhecimento acadêmico nesta área, através da publicação de artigos …

A dissertação apresentada procura avaliar o impacto do CRM numa equipa comercial e
corresponde a uma análise pós implementação desta ferramenta tecnológica numa …

This chapter presents an approach to the role of software engineering in developing
solutions for new mobile technologies, like tablets. It discusses the importance of the new …

This chapter presents an approach to the strategic role of new technologies, like tablets and
cloud computing, and the impact on the business environment. It discusses the importance …

This paper discusses the importance of concepts like Lean Manufacturing, Six Sigma and
Lean Six Sigma and the contribution to the resilience and organizational competitiveness …

The chapter presents a new commercial approach based in tablets that is supported by a
software platform and commercially nominated services called Nimian (www. nimiam. com …

Resumo O Customer Relationship Management (CRM) constitui uma importante aplicação
do Marketing de Relacionamento através do suporte da tecnologia. Trata-se de uma …