Emphasizing customer satisfaction as a strategic lever for enhancing business performance
is a widespread business practice. However, just over 25 years of empirical studies by …

Building a foundation of marketing theory requires developing effective ways to aggregate
research results. Meta-analyses that accumulate knowledge within a research domain is an …

While companies devote extensive resources to sales force monitoring and compensation,
executives continue to puzzle over how to properly motivate their sales personnel to perform …

Customer value co-creation behaviors play a crucial part in determining customer
satisfaction. However, few restaurant literatures have examined how innovativeness …

This study draws upon affective events theory, research regarding funders' perceptions, and
research regarding expectation alignment between products and their presenters to develop …

Although the returns of customer participation on new product development (NPD)
performance can vary substantially, the current literature lacks a systematic conceptual and …

This precise study performed a focalized investigation to examine the association of
environmental effects, new product development performance, superior customers' value …

This study merged the technology acceptance model (TAM) with the theory of planned
behavior (TPB) to examine how to form behavioral intentions in the context of drone food …

In this article, we offer a broadened view of service innovation—one grounded in service-
dominant logic—that transcends the tangible–intangible and producer–consumer divides …

Service innovation is a primary source of competitive advantage and a research priority.
However, empirical evidence about the impact of innovativeness on new service adoption is …