Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries
Restricting children's exposures to marketing of unhealthy foods and beverages is a global
obesity prevention priority. Monitoring marketing exposures supports informed policymaking …
obesity prevention priority. Monitoring marketing exposures supports informed policymaking …
Food advertisement and dietary choices in adolescents: An overview of recent studies
A Tsochantaridou, TN Sergentanis… - Children, 2023 - mdpi.com
Adolescents are exposed to food marketing through many routes, including television,
movies, videos, print media, online games, and social media. The interplay between …
movies, videos, print media, online games, and social media. The interplay between …
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
The role of powerful business strategy on value innovation capabilities to improve marketing performance during the COVID-19 pandemic
The study on marketing in terms of the creative economy as a result of COVID-19 is a
dynamic problem between business sustainability and the business environment. Business …
dynamic problem between business sustainability and the business environment. Business …
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Purpose The purpose of this empirical study is to investigate both the relationships among
brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely …
brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely …
Role of ethical marketing in driving consumer brand relationships and brand loyalty: A sustainable marketing approach
This research is focused on studying the impact of ethical marketing practices on value-
adding product sustainability and customer brand relationship sustainability. It further …
adding product sustainability and customer brand relationship sustainability. It further …
Adolescents' media usage and self-reported exposure to advertising across six countries: implications for less healthy food and beverage marketing
Objectives The study objectives were to examine:(1) adolescents' media viewing habits,(2)
associations with media viewing and self-reported exposure to unhealthy food and …
associations with media viewing and self-reported exposure to unhealthy food and …
Influence of temperament and character on online gamer loyalty: Perspectives from personality and flow theories
HC Huang, LS Huang, YJ Chou, CI Teng - Computers in Human Behavior, 2017 - Elsevier
Online games are a popular form of computer communication, and their continued use is
fueled by on online gamer loyalty, ie, the intention to repeatedly play a game. However, the …
fueled by on online gamer loyalty, ie, the intention to repeatedly play a game. However, the …
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
The aim of this study is to increase understanding of the relationship between brand equity
and individual cultural values in the marketing strategies of global restaurant brands. The …
and individual cultural values in the marketing strategies of global restaurant brands. The …
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis
Adolescents are considered a critical consumer segment due to their huge spending power
and significant influence in family purchase decisions. Parents, peers, and media are the …
and significant influence in family purchase decisions. Parents, peers, and media are the …