Adapting and validating global knowledge branding scales in the education services sector
A Jois, S Chakrabarti - VINE Journal of Information and Knowledge …, 2022 - emerald.com
Purpose The education services sector faces ever-changing global market dynamics with
creative disruptions. Building knowledge brands can push the higher education sector …
creative disruptions. Building knowledge brands can push the higher education sector …
Exploring the impact of consumer satisfaction on the co-creation of a global knowledge brand
Globalization is transforming higher education institutes' strategies to build a global brand by
looking beyond academic content delivery. To achieve this aim, managers focus on student …
looking beyond academic content delivery. To achieve this aim, managers focus on student …