In the aftermath of COVID-19, this study explores the complexities surrounding the adoption
and efficacy of social media as a communication and marketing tactic among South African …

ABSTRACT CSA on racial justice issues has become more popular in recent years. With the
rising number of hate crimes against Asian Americans, including the Atlanta spa shooting …

Purpose This research analyses how dialogical communication on social media enhances
the effectiveness of sustainability messages in terms of brand engagement and purchase …

Purpose Social networks were created to connect with friends. Therefore, communication in
social networks allows addressing individual contacts of each user and is often rather …

Purpose–This study aims to examine how the marketer-generated content (MGC) strategies
of banks affect their followers' engagement on Twitter. Design/methodology/approach–A …

This paper examines the use of social media, particularly Facebook, for public engagement
purposes by nonprofit organizations (NPOs) in the United Arab Emirates. It draws on an …

Purpose With the rapid development of social media, many organizations have begun to
attach importance to social media platforms. This research studies the management and the …

Purpose Drawing on the moral foundations theory (MFT), we examine what nonprofit
organizations (NPOs) discuss and how NPOs engage in gun-related issues on Twitter …

Social media platforms play a significant role in facilitating business decision making,
especially in the context of emerging technologies. Such platforms offer a rich source of data …

The continued growth of nonprofit organizations (NPOs) has caused major competition to
create awareness of their funding needs and services. Consequently, NPOs have begun to …