Augmented reality marketing: A technology-enabled approach to situated customer experience
Recent advances in Augmented Reality (AR) technologies have led to a growing interest in
their application for marketing strategy and practice–what we term Augmented Reality …
their application for marketing strategy and practice–what we term Augmented Reality …
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores
Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …
Under pressure: An integrative perspective of time pressure impact on consumer decision-making
Time pressure (TP) constrains consumers' decisions: stores have fixed opening hours,
promotions have deadlines, and a house for rent may not be available tomorrow. Evidence …
promotions have deadlines, and a house for rent may not be available tomorrow. Evidence …
WHY do YOU care about me? The impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions
The present research conceptualizes customer care activities as the process through which
retailers satisfy consumers' needs by means of a set of interconnected services and address …
retailers satisfy consumers' needs by means of a set of interconnected services and address …
Putting spatial product presentation cues on the map: Review and research directions
To establish the effects of spatial product presentation (SPP) cues, including location,
orientation, and shelf organization, on decision-making at the point-of-purchase, the current …
orientation, and shelf organization, on decision-making at the point-of-purchase, the current …
After-sales service shaping assortment satisfaction and online repatronage intention in the backdrop of social influence
P Verma - International Journal of Quality and Service Sciences, 2022 - emerald.com
Purpose This paper aims to analyze online repatronage intention (ORI) in the context of after-
sales service (ASS) and assortment satisfaction (AS) for professional services. This study …
sales service (ASS) and assortment satisfaction (AS) for professional services. This study …
Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers' flavour expectations and perceptions
MR Kpossa, E Lick - Journal of retailing and consumer services, 2020 - Elsevier
The aim of our research is to find out how pastries should be visually merchandised in retail
environments most effectively. In particular, we want to answer the question whether the …
environments most effectively. In particular, we want to answer the question whether the …
Integrated planning for product selection, shelf-space allocation, and replenishment decision with elasticity and positioning effects
As the retail industry is growing larger and more diversified, retailers' decisions about
product selection, shelf-space-allocation, and replenishment become more important and …
product selection, shelf-space-allocation, and replenishment become more important and …
Product assortment and online sales in community group-buying channel: Evidence from a convenience store chain
Although community group-buying (CGB) has been adopted worldwide since its emergence
in China, empirical research examining how retailers' assortment strategies affect sales …
in China, empirical research examining how retailers' assortment strategies affect sales …
The effect of exclusive distribution on the sales of ready-made meals in online retail
This study examines the impact of exclusive distribution on sales for online retailers and the
moderating effects of product assortment (width and depth) and within-category competitive …
moderating effects of product assortment (width and depth) and within-category competitive …