In an online experiment among native speakers of Dutch we measured addressees'
responses to emails written in the informal pronoun T or the formal pronoun V in HR …

Does it matter whether applicants are addressed with formal or informal pronouns in online
job interviews? This study shows that it does indeed, at least for speakers of French and …

Some languages make a distinction between formal and informal pronouns of address.
When organizations communicate in such a language, they have to choose between the …

Does it matter whether charitable organizations address potential donors with an informal or
formal second-person pronoun in their appeal to donate money? This study shows that it …

Underpinned by the assumption that every message embodies an interplay between what is
said and how it is meant to be interpreted (Bateson, 1972), this study explores …

Previous literature has examined the effect of using a formal or informal second-person
pronoun on consumers' appreciation of an advertisement and the advertised product and …

The point of departure for this study is an incident in 2020 when a football manager testifying
in a Lisbon court used the pronoun of address você and was reprimanded. With the aid of …

Politeness strategies are crucial to communicate with others in the community. This research
aims to describe the politeness principle in students' language from the perspective of …

This study examines the factors that affect people's impressions of chat commerce in
contemporary Chinese e-commerce, where various types of address terms and related …

In T/V languages, address choice is a highly sensitive communicative choice. As the social
media team of the Deutsche Bahn (DB), the German railway company, decided to address …