Brand-name medicines have dominated the Portuguese market for several decades with
unquestionable exclusivity. This resulted particularly from the absence of a requirement of …

ABSTRACT BACKGROUND Over 84% of all prescriptions in the US are filled as generic
drugs, though in prior surveys, patients reported concerns about their quality. OBJECTIVE …

Reference price systems for prescription drugs constitute widely adopted cost containment
tools. Under these regimes, patients co-pay a fraction of the difference between a drug's …

INTRODUCTION: The unified medical prescription was implemented as a policy to decrease
the overall health expenditures and increase the use of generic drugs. The main objective of …

Objective The purpose of this paper is to examine existing literature on physicians'
perceptions towards brand medicines, to examine the extent to which brands influence drug …

Consumers' tendency to repurchase products is called inertia. This study investigates inertia
in brand-name and generic drug choices, which is manifested by the slow and limited …

Brand is one of the most valuable assets of the organization invested and developed over
time, creating competitive power for organizations, and allowing organizations to create long …

This research aims to investigate the moderating role of an economic crisis in the consumer
purchase intention toward generic drugs (GDs), and it uses a quantitative questionnaire …

Abstract Background/purpose The National Medicines Policy (NMP) is crucial as it sets the
framework for ensuring access to affordable, high-quality medicines and promoting their …

I evaluate how the probability of substitution of a prescribed drug in a pharmacy depends on
the pharmacists' profits and patients' out of pocket costs. I use Finnish population-wide data …