Ways of Sensing is a stimulating exploration of the cultural, historical and political
dimensions of the world of the senses. The book spans a wide range of settings and makes …

We often invoke the “magic” of mass media to describe seductive advertising or charismatic
politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social …

The Cultural Dimension of Global Business (1-download) Page 1 Page 2 THE CULTURAL
DIMENSION OF GLOBAL BUSINESS SEVENTH EDITION Gary P. Ferraro The University of …

At the time the first edition of this book was published, in 2005, many commentators were
already predicting the end of creative advertising. The revolution in digital communication …

In spite of the rise of big data and the ease with which online experiments and surveys may
be conducted, there is more need than ever for qualitative advertising research. This review …

Viewed as a breakthrough in applied anthropology, Business Anthropology was the first
concise work to juxtapose, compare, and integrate anthropological methods and theories …

This paper explores the status of advertising practitioners as cultural intermediaries and
uses that analysis to think through the contested relationship between consumption and …

'Bridges the academic gap between textbook and leading edge marketing thinking. It has
been substantially revised and is particularly strong on electronic media and their current …

Can an anthropologist help us understand the world of business? Armed with this question,
veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production …

The book explores the vital role played by the financial service industries in enabling the
poor to consume over the last hundred and fifty years. Spending requires means, but these …