Purpose The present paper explores and analyses various aspects of entrepreneurial
marketing in the different regions (developed or developing) and attempts to consolidate the …

Market orientation is the implementation of the marketing concept and the organisation-wide
creation of customer value. While there have been various conceptualisations and …

Qualitative research is designed to generate in-depth and subjective findings to build theory.
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …

Although it has been widely established that coopetition (simultaneous cooperation and
competition) has a positive association with firms' performance, researchers have largely …

Although a body of work surrounds the notion of coopetition (simultaneous cooperation and
competition), the complexities of these inter-firm networks remain relatively under …

Purpose The purpose of this paper is to examine the moderating factors that could affect the
relationship between coopetition (the interplay between cooperation and competition) and …

Purpose Coopetition is the interplay between cooperation and competition, involving
organisations sharing resources and capabilities with rival entities. Earlier work has …

Collaboration with competitors offers unique advantages such as increasing market,
innovation, and financial performance. However, the degree of coopetition adoption varies …

Purpose This paper draws upon the Yin and Yang concept of Chinese philosophy within a
Western context to examine coopetition, namely, the interplay between cooperation and …

Despite substantive evidence showing mixed results on the association between a
coopetitive relationship and performance, surprisingly little theory explains the …