[图书][B] Strategic integrated marketing communications
L Percy - 2008 - taylorfrancis.com
This exciting and comprehensive new textbook deals with all aspects of integrated
marketing communication from a strategic perspective. Integrated Marketing …
marketing communication from a strategic perspective. Integrated Marketing …
An integrated approach to communication theory and research
DW Stacks, MB Salwen, KC Eichhorn - 2009 - api.taylorfrancis.com
Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …
ability to integrate theory and research methodology in their field of study by completing a …
Building relationships through integrated online media: Global organizations' use of brand web sites, Facebook, and Twitter
Many studies have examined organizations' use of specific types of online media, but few
studies have examined how organizations generate dialogues and develop relationships by …
studies have examined how organizations generate dialogues and develop relationships by …
Health organizations' use of Facebook for health advertising and promotion
The purpose of this study is to examine how health organizations use interactive features
and social media channels on Facebook to manage their brand for advertising purposes. A …
and social media channels on Facebook to manage their brand for advertising purposes. A …
Influence of post covid change in consumer behaviour of millennials on advertising techniques and practices
P Rashi, AS Bist, A Asmawati, M Budiarto… - Aptisi Transactions on …, 2021 - att.aptisi.or.id
The pandemic caused by Covid 19 has kicked off survival strategies from vulnerable groups
of people to small businesses, which has challenged the core operating practices and …
of people to small businesses, which has challenged the core operating practices and …
Covid-19 and advertising: The case for a paradigm shift
H Gangadharbatla - Journal of Current Issues & Research in …, 2021 - Taylor & Francis
While the global coronavirus pandemic might not have caused many of the changes we are
witnessing in the field of advertising, it has definitely accelerated the rate of change in many …
witnessing in the field of advertising, it has definitely accelerated the rate of change in many …
Social Media and news gathering: tapping into the millennial mindset
Social media are transforming the way information travels within and between networks of
individuals. Many pundits claim that individuals no longer seek news but instead news finds …
individuals. Many pundits claim that individuals no longer seek news but instead news finds …
Social media advertising: The role of personal and societal norms in page like ads on Facebook
Considering advertisers' and marketers' increasing interest in social media advertising, this
study focuses on one of the most distinctive characteristics: consumers' normative …
study focuses on one of the most distinctive characteristics: consumers' normative …
[PDF][PDF] Comparative study of social media, television and newspapers' news credibility
A Adeyanju - … on Communication, Media, Technology and Design, 2015 - researchgate.net
The advent of social media as a news platform and its patronage daily by people to know
what is happening around them has elicited several comparative studies on the news …
what is happening around them has elicited several comparative studies on the news …
Managing marketing communications: Customer-initiated contact on Israeli Facebook brand pages
D Zimand Sheiner, T Lahav - Qualitative Market Research: An …, 2020 - emerald.com
Purpose This study aims to focus on customer-initiated contact (CIC) discourse on Facebook
brand pages. It concentrates on how brands manage CIC on Facebook when customers are …
brand pages. It concentrates on how brands manage CIC on Facebook when customers are …