Over the past half century, scholars in the interdisciplinary field of judgment and decision
making have amassed a trove of findings, theories, and prescriptions regarding the …

Most research in consumer psychology assumes that impulsive purchasing can be best
explained by factors at the individual level. In contrast, this research examines how the …

When companies fail to account for collective and relational goals in customer solutions, a
mismatch can occur between firms' solutions and those that customers envision …

This study examines online commercial group chat from a structuration theory perspective.
The findings support the influence of perceived technology attributes (control, enjoyment …

Marketing science models typically assume that responses of one entity (firm or consumer)
are unrelated to responses of other entities. In contrast, models constructed using tools from …

Standard-setting organizations (SSOs) establish goal-directed networks for innovators to
jointly shape technology and markets through standards. The degree to which this can …

Most impulse purchasing research investigates individual‐level factors. This paper,
however, examines the influence of shopping companion gender on impulse purchasing …

This study examines the effect of consumers' pre-and post-service encounter performance
(SEP) on their satisfaction and repurchase intention in online markets. Specifically, we …

The authors examine family purchase-decision dynamics to shed light on enhancing
marketing communication effectiveness. In particular, the authors are interested in …

This study develops a hierarchical latent class choice model that captures the concurrent
influence of lifestyles on household residential neighbourhood location and individual …