Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
The role of self-determination theory in marketing science: An integrative review and agenda for research
The marketing literature is replete with the repeated use of traditional theories of behaviour,
such as 'the consumer decision model,'the 'theory of buyer behaviour,'the 'theory of …
such as 'the consumer decision model,'the 'theory of buyer behaviour,'the 'theory of …
[HTML][HTML] CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …
have explored the parasocial relationship (PSR) formation between influencers and …
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …
fashion brands increasingly use social media to connect with customers. This paper tests a …
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …
moderating role of type of barista. For this, data were collected from customers who used a …
Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention
This study explores the evolution of Marketing 4.0 and empirically examines its impact on
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …
Emotions in service research: evolutionary analysis and empirical review: 服务情绪研究： 进化分析与实证综述
HE Arici, MA Köseoglu… - The Service Industries …, 2022 - Taylor & Francis
Full article: Emotions in service research: evolutionary analysis and empirical review Skip to Main
Content Taylor and Francis Online homepage Taylor and Francis Online homepage Log in …
Content Taylor and Francis Online homepage Taylor and Francis Online homepage Log in …
[HTML][HTML] What drives brand love for natural products? The moderating role of household size
Natural products, including food, cosmetics, and other fast-moving consumer goods, are
becoming increasingly popular, and their health-related benefits are widely recognized …
becoming increasingly popular, and their health-related benefits are widely recognized …
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
M Hafez - International Journal of Bank Marketing, 2021 - emerald.com
Purpose This research aims to explore the impact of social media marketing (SMM) activities
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …