This study attempts to incorporate product complementarity and bundling strategy with green
innovation and remanufacturing in a two-stage supply chain. For doing so, it considers a …

The use of service strategies to lessen the competition between the manufacturer's online
store and the physical retailer is lacking seminal research studies in nowadays'e-commerce …

The innovative enterprise entering a new market makes optimal decisions based on
consumer behavior and market conditions. This study investigates product pricing strategy …

With the intensive growth of internet use, the customers choose the online market as the
right preference. Hence, manufacturers are attracted to launch an online channel that …

This article considers a vendor-buyer supply chain model where a single vendor produces a
single product and markets it through two competitive buyers to a group of customers. The …

Digital marketing has given new life to healthcare services by enhancing their visibility in the
online space. People choose online healthcare services because they can receive instant …

With the flourishing of live streaming e-commerce, many brand manufacturers have sought
to increase product sales and profits through live streaming. However, a high return rate …

In any business worldwide, inventory management is a challenging task for every
organisation. This article demonstrates an inventory model for deteriorating products from …

Online product pricing is an important research field in the platform economy, and a two‐
stage mixed presale is a mainstream mode of online sales. In the process of online …

Due to the advancement of online marketing, many manufacturers have started to provide a
return policy with refund agreements. This paper concerns return policy in a dual-channel …