Guest editorial: Building resilience in retail for the post COVID world–marketing and operations perspectives
X Brusset - International Journal of Retail & Distribution …, 2022 - emerald.com
This special issue features a selection of the best papers presented at the 6th Colloquium on
European Research in Retailing (CERR), where academics discussed the challenges …
European Research in Retailing (CERR), where academics discussed the challenges …
A qualitative comparative study of Japanese fashion brands via profiling young shoppers
M Miao, H Numata, K Ikeda - International Journal of Retail & …, 2023 - emerald.com
Purpose This study adopts complexity theory to explore behavioural brand loyalty (BBL)
development by investigating brand perceptional components and loyalty programs (LPs) in …
development by investigating brand perceptional components and loyalty programs (LPs) in …
Intellectual foundations of the theme" retail patronage"/Author Tina Schlager
T Schlager - 2023 - epub.jku.at
The theme of retail patronage holds significant relevance within academia, which is
evidenced by an extensive body of literature in this field. However, despite this vast scope of …
evidenced by an extensive body of literature in this field. However, despite this vast scope of …
[PDF][PDF] FOUNDATIONS OF THE THEME “RETAIL PATRONAGE”
J KEPLER - 2023 - epub.jku.at
The theme of retail patronage holds significant relevance within academia, which is
evidenced by an extensive body of literature in this field. However, despite this vast scope of …
evidenced by an extensive body of literature in this field. However, despite this vast scope of …
質的比較分析(QCA: Qualitative Comparative Analysis) の流通研究における可能性についての一考察
東伸一 - マーケティング史研究, 2022 - jstage.jst.go.jp
抄録 本稿は比較的新しい因果推論の方法である QCA に着目し, その方法論的基礎をなす集合論
とブール論理との関係を踏まえその世界観と登場背景を概観し, 社会科学の研究における主流派 …
とブール論理との関係を踏まえその世界観と登場背景を概観し, 社会科学の研究における主流派 …