Our study aims to analyze factors determining the green brand equity (GBE) based on a
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …

This study aims to determine the drivers related to corporate social responsibility (CSR) and
green brand experience that drive green brand loyalty (GBL), ranking the relative …

Nowadays customer relationship and customer loyalty are gaining importance in hospitals,
and hospitals are trying to attract customers' satisfaction and establish long-term …

Nowadays, the production of environmentally sustainable products is of great importance for
social benefit. Because, consciousness and sensitivity of consumers around the world have …

Purpose-Today, sustainability is a very important concept so that future generations can live
comfortable life. In this, it is very important to produce products that are compatible with …

This study's objective is to investigate the online impulse purchasing intentions of Indian
women. People acquired the ability to purchase online due to internet-supported purchasing …

Recently, there has been increasing interest in brand authenticity and brand value in
management theory and practice. However, there are few empirical research papers …

This study aims to identify the factors driving green brand loyalty (GBL) and verify the impact
of these factors on GBL. Data was collected from 528 consumers of green electronic …

The urgent situation of global climate change and the increasing concern for environmental
issues across nations are putting pressure on all industries towards green transformation. In …

Social media is increasingly playing an important role in brand marketing. The purpose of
this study is to determine the importance of social media in shaping consumer trust in brands …