Overview Cloud service systems have emerged as critical services for digital storage. In the
field of cloud service branding, effective construction of branding is carried out through the …

Markenführung kann aus systemtheoretischer Sicht in eine strukturelle Komponente, wie z.
B. die Grundkonzeptionen der Marke, und den organisatorischen sowie …

Digitalisaatio luo yrityksille uudenlaisia paineita onnistuneiden tuotteiden valmistamiseen ja
kuluttajien sitouttamiseen verkkoympäristössä. Sitoutuneisuuteen vaikuttaa ennen kaikkea …

Brands are not just confined to names or logos. They are instrumental for acquiring and
retaining competitive advantages in the modern business world, where consumers are more …

Our study examines the applicability of the DFA (Design Format Analysis) method used in
branding to process visual data. The starting point of the presented research was a …

La marca es un activo estratégico capaz de generar vínculos emocionales con sus clientes
e impactar de manera positiva en los comportamientos y pensamientos de los mismos. Para …