Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

While the customer experience (CX) concept has rapidly gained traction in recent years, its
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …

While insight into consumer brand engagement, experience, and identification is rapidly
developing, little remains known regarding the association of these, and related, concepts …

Rethinking the workplace experience as a means for enhancing the well-being of frontline
employees (FLEs) represents a key priority for services. The well-being of frontline …

Though gamified loyalty programs (GLPs), or loyalty programs that deploy gamified
elements, are increasingly adopted, academic acumen of customer engagement with GLPs …

While virtual reality's importance is increasingly recognized in marketing, its role in the
customer journey remains nebulous. We define virtual reality through the customer journey …

Highlights•A concise review of some recent publications on customer engagement (CE) in
the online domain is presented.•The review reveals that CE in the digital age is of …

Gamification has attracted considerable practitioner attention and has become a viable tactic
for influencing behavior, boosting innovation, and improving marketing outcomes across …

Purpose As a way of addressing how best turnover intention among service employees can
be reduced through workplace fun, this study aims to examine how psychological capital …