Introduction of Web 2.0 technology shifted from conventional Word of mouth to
electronic/online word of mouth eWOM. The growth of social media and social media usage …

A wearable device integrates portable computers and electronics into gadgets and other
accessories that are worn on the human body. It presents challenges for designers and …

The purpose of this study was to analyze factors affecting word of mouth. A causality
quantitative research design was used to answer this question by involving a sample of 120 …

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh viral marketing,
electronic word of mouth, dan brand awareness terhadap purchase decision. Penelitian ini …

This paper examined the relationship between E-WOM and Social Media Marketing on
purchase intention mediated by brand equity. This paper used SPSS 2.6 version to analyze …

Wearable devices are smart electronics that are worn on and/or close to the human body.
This study explores the influences of consumers' personal innovativeness (CPI) on the …

Customer perception for a brand plays an important role in affecting the customer purchase
intention. This holds equally true for the branded Cosmetic products. This sector is becoming …

Sharing economy is a form of economic activity that is present in today's modern world
whose activities are carried out collectively. One example is the Airbnb platform as a …