Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review
H Górska-Warsewicz - … journal of environmental research and public …, 2022 - mdpi.com
The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …
Green brand equity—Empirical experience from a systematic literature review
H Gorska-Warsewicz, M Dębski, M Fabuš, M Kováč - Sustainability, 2021 - mdpi.com
Our study aims to analyze factors determining the green brand equity (GBE) based on a
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …
The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: A brand equity perspective
Mixed reality technology is being increasingly used in cultural heritage attractions to
enhance visitors' experiences. However, how the characteristics of mixed reality affect …
enhance visitors' experiences. However, how the characteristics of mixed reality affect …
The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity
Purpose The purpose of this paper is to draw upon social information processing theory and
its purpose is twofold. First, it aims to examine the relationship among five brand personality …
its purpose is twofold. First, it aims to examine the relationship among five brand personality …
[HTML][HTML] The role of services in creating brand loyalty for B2B manufacturers
Traditionally product-dominant business-to-business (B2B) manufacturers create
differentiation and competitive advantage by providing services alongside their product …
differentiation and competitive advantage by providing services alongside their product …
Managing brand equity in the brewing sector
Purpose The paper analyzes the effect of country of origin (COO) image, word-of-mouth
(WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions …
(WOM) and brand distinctiveness toward overall brand equity (OBE) and its dimensions …
Factors determining city brand equity—A systematic literature review
H Górska-Warsewicz - Sustainability, 2020 - mdpi.com
The aim of this study is to analyze factors determining city brand equity (CBE) on the bases
of a systematic literature review (SLR) according to a procedure developed by Tranfield …
of a systematic literature review (SLR) according to a procedure developed by Tranfield …
Hotel brand loyalty—A systematic literature review
H Górska-Warsewicz, O Kulykovets - Sustainability, 2020 - mdpi.com
The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic
literature review conducted according to the preferred reporting items for systematic reviews …
literature review conducted according to the preferred reporting items for systematic reviews …
Analysis of warehouse value-added services using pareto as a quality tool: A case study of third-party logistics service provider
L Jum'a, ME Basheer - Administrative Sciences, 2023 - mdpi.com
The study aims to analyse warehouse value-added services (VAS) data for a third-party
logistics (3PL) service provider, which leads to identifying service improvements and cost …
logistics (3PL) service provider, which leads to identifying service improvements and cost …
The influence of leadership and smart level on the strategy choice of the smart logistics platform: A perspective of collaborative innovation participation
In a two-tier supply chain consisting of a smart logistics platform and a smart logistics
provider, for value-added service innovation in logistics, there are usually two innovation …
provider, for value-added service innovation in logistics, there are usually two innovation …