This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

Online reviews of products and services are strategic tools for e-commerce platforms, as
they aid in consumers' pre-purchase decisions. Past research studies indicate online …

The e-commerce industry has seen significant growth over the past decade as it focuses on
convenience and accessibility, leading to a surge in online shopping with more and more …

Consumers are choosing to purchase food products from retailers through online channels
rather than brick‐and‐mortar channels. While online reviews play a crucial role in …

Online reviews help consumers make purchasing decisions on e-commerce platforms by
addressing uncertainties in online shopping. In the context of information overload, the value …

With the rapid E-commerce growth and changes in consumers' behaviors, many businesses
are forced to adapt their business model to match their target customers' needs. To provide …

The popularity of multiplayer online battle arena games is closely linked to customer
engagement. The purpose is to investigate the influences that individual motivators and …

As an increasing number of consumers prefer online shopping, online customer reviews
play an important role in a customer's pre-purchase decisions. Both reviews and product …

Consumers evaluate the helpfulness of online reviews using both characteristics of the
review and the reviewer. We explore whether online review length signals latent information …

ABSTRACT E-commerce has emerged as a necessity and people have become part of its
vast ecosystem. The dramatic rise in e-commerce adoption and adaption over the past ten …