Organizations increasingly use social media and especially social networking sites (SNS) to
support their marketing agenda, enhance collaboration, and develop new capabilities …

Creative information technology usage by employees is the critical link between business
technology investments and competitive advantage in a digital economy. However, to …

The emergence of social media provides a new platform for developing brand–consumer
relationships. The aim of the current study is to examine the differences in Chinese users' …

Educators and others are interested in the effects of social media on college students, with a
specific focus on the most popular social media website—Facebook. Two previous studies …

A growing body of research examines social comparison on Facebook, a social media
environment where users can present optimized versions of themselves. To grasp the …

Purpose–The purpose of this paper is to study factors affecting consumers' liking and
commenting behavior on Facebook brand pages, and to analyze the mediating role of mode …

Guided by literature on “fatigue” from within the domains of clinical and occupational studies,
the present article seeks to define the phenomenon termed social network fatigue in the …

College students are more likely to use their cell phones for leisure than for school or work.
Because leisure is important for health and well-being, and cell phone use has been …

The present study developed a scale of online social media use that measures the
integration of the social behavior and daily routines of users, along with the importance of …

Social media brands may experience a lack of competitiveness and attraction due to the
silent negative increase of customers' need for uniqueness (NFU). This is the result of a …