This scoping review aimed to clarify and redefine the concepts of social and physical
presence in the context of online livestreaming environments. Physical presence involves …

The effect of demand uncertainty reduction (DUR) on supply chain management has
received tremendous attention. From a financial perspective, studying the impact of DUR is …

This paper seeks to fill a notable gap in the current literature by exploring the perceived risks
linked to the integration of financial technology (fintech) in the context of Pakistan. Despite …

In the face of the increasing influence of online celebrity live streaming and online consumer
reviews in present e-commerce environment, the purpose of this paper is to examine how …

Live selling in the e-market has been dominating e-commerce consumer behavior, raising
competition among brands. Given that online purchasing and live selling rose significantly in …

Consumer demands have recently shifted toward an efficient shopping experience, which is
a process that minimizes the time, money, effort, and cognitive load required by consumers …

This study examines the underlying mechanisms that lead to sustainable fashion
consumption in the post-COVID-19 pandemic era. Particularly, this study explores the …

With the deepening exploration of the study on corporate social responsibility (CSR), CSR
has progressively gained significance for enterprises. This study aims to analyze the impact …

With the rapid development of technology and media, people's experiences of other cultures
have shifted from direct only to a combination of direct and virtual experiences. This study …

This study aimed to investigate the determinants of transaction satisfaction and intention to
use local second-hand marketplace platforms, focusing on the impact of negotiation costs …