The study extends the current literature by examining self-congruity and its relationship with
possible psychological determinants of travelers' satisfaction and revisit intention. A …

Understanding activity preferences and their antecedents is essential for creating
personalized tourism offers and effective destination marketing, vital components of a …

Purpose This study developed an extended model of self-congruity by integrating
destination image, destination personality, self-congruity, revisit intention and gender …

The aim of this research is to examine the mediating effects of self-congruity between
destination brand personality, to revisit intention and heed the moderating effects of gender …

Achieving destination appeal and a competitive edge is a priority aim of tourist destination
managers. The objective of this study is to help explain the formation of brand equity as a …

The aim of this conceptual article is to propose a comprehensive model that explains the
impact of different relational variables on tourists' behavioral intention (ie, revisit intention …

Several recent destination crises have brought difficult challenges to the world's travel,
hospitality, and tourism activities. We explore how the brand image of a tourist destination is …

The present research proposes and validates a model in which tourist motivations and self‐
congruity with the destination are considered antecedents of the perceived value of that …

Purpose The purposes of this study were to explore the moderating effect of consumer
affinity on brand personality and consumers' intention to stay in a hotel, as well as on self …

Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …