Viral marketing is used to widely distribute content. To achieve this goal, the basic decision‐
making process from content reception to interaction must be clarified. This paper examines …

Metadata such as the hashtag is an important dimension of social media communication.
Despite its important role in practices such as curating, tagging, and searching content, there …

How do shared conventions emerge in complex decentralized social systems? This
question engages fields as diverse as linguistics, sociology, and cognitive science. Previous …

To improve the flow of quality information and combat fake news on social media, it is
essential to identify the origins and evolution patterns of false information. However …

Sosyal medya, tüketicilerin ürün tavsiyelerini ve deneyimlerini oluşturdukları içerikler
aracılığıyla diğer tüketicilerle paylaşmalarına olanak sağlamıştır.“Influencer” olarak …

Purpose The purpose of this paper is to compare two brand posts with the different content
created by a celebrity (emotional content vs rational content) on Instagram and their effects …

The outline for the “Healthy China 2030” emphasizes social media use in health knowledge
communication. Health knowledge communication enabled by social media relies heavily …

Emerging social media platforms such as Twitter and its Chinese equivalent Weibo have
become important in information-sharing and communication. They are also gradually …

In China, carbon emission mitigation is a considerable challenge due to the massive
quantity of CO 2 emissions, which has been relentlessly growing for a long time. In this …

Valuation of digital content has important individual, organizational, and microeconomic
implications. Yet, the existing understanding of digital content consumption is focused …