From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
This study investigates the effectiveness of a humanoid service robot (HSR) versus a tablet
service kiosk (TSK) along the stages of the point-of-sale (POS) conversion funnel. The …
service kiosk (TSK) along the stages of the point-of-sale (POS) conversion funnel. The …
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Emergent technologies offer retailers new opportunities for personalized promotional
messages at the point-of-sale. Digital signage systems that employ face-reading software …
messages at the point-of-sale. Digital signage systems that employ face-reading software …
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
H Lee, CH Cho - International Journal of Advertising, 2019 - Taylor & Francis
This paper investigates the antecedent factors of consumers' perceived values and attitudes
towards digital signage advertising in a structural model. The results of this study revealed …
towards digital signage advertising in a structural model. The results of this study revealed …
Display blindness? Looking again at the visibility of situated displays using eye-tracking
Observational studies of situated displays have suggested that they are rarely looked at, and
when they are it is typically only for a short period of time. Using a mobile eye tracker during …
when they are it is typically only for a short period of time. Using a mobile eye tracker during …
[PDF][PDF] 个性化广告推荐系统及其应用研究
张玉洁， 董政， 孟祥武 - 计算机学报, 2021 - cjc.ict.ac.cn
摘要近年来, 随着互联网及智能移动设备的发展和普及, 丰富了广告的推送方式和投放平台.
但是传统的广告推送无法满足用户对个性化广告的需求, 导致用户对广告产生抵触情绪 …
但是传统的广告推送无法满足用户对个性化广告的需求, 导致用户对广告产生抵触情绪 …
How do consumers process digital display ads in-store? The effect of location, content, and goal relevance
This study examines under which circumstances customers are more likely to process in-
store digital display ads. An exploratory field study is conducted (n= 296), with a between …
store digital display ads. An exploratory field study is conducted (n= 296), with a between …
Face re-identification for digital signage applications
GM Farinella, G Farioli, S Battiato, S Leonardi… - Video Analytics for …, 2014 - Springer
The estimation of soft biometric features related to a person standing in front an advertising
screen plays a key role in digital signage applications. Information such as gender, age, and …
screen plays a key role in digital signage applications. Information such as gender, age, and …
Site selection of digital signage in Beijing: A combination of machine learning and an empirical approach
Y Wang, S Li, X Zhang, D Jiang, M Hao… - … International Journal of …, 2020 - mdpi.com
With the extensive use of digital signage, precise site selection is an urgent issue for digital
signage enterprises and management agencies. This research aims to provide an accurate …
signage enterprises and management agencies. This research aims to provide an accurate …
Modelling in-store consumer behaviour using machine learning and digital signage audience measurement data
Audience adaptive digital signage is a new emerging technology, where public
broadcasting displays adapt their content to the audience demographic and temporal …
broadcasting displays adapt their content to the audience demographic and temporal …
Interactive and audience adaptive digital signage using real-time computer vision
In this paper we present the development of an interactive, content-aware and cost-effective
digital signage system. Using a monocular camera installed within the frame of a digital …
digital signage system. Using a monocular camera installed within the frame of a digital …