Social network based applications have experienced exponential growth in recent years.
One of the reasons for this rise is that this application domain offers a particularly fertile …

Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …

The purpose of the current research is to develop a methodology that can analyse online
reviews using machine learning techniques in such a way that practitioners in the fields of …

The objective of the study is to examine the effect of comments generated on Facebook on
the choice of a hotel. More specifically, it focuses on the study of the influence of comments …

The growing role of social media in tourism has been increasingly an emerging research
topic. Social media plays a significant role in many aspects of tourism, especially in …

Purpose The purpose of this paper is twofold: to perform a synthesis of academic research
published between 2009 and 2016 regarding the changes in tourism consumer behavior …

Social commerce, an emerging phenomenon rooted in social media and Web 2.0
technologies, has attracted the attention of many researchers. The number of publications …

Research regarding the use of social media among travelers has mainly focused on its
impact on travelers' travel planning process and there is consensus that travel decisions are …

Social media are increasingly relevant as part of tourism practices affecting destinations and
businesses. Based on a destination-specific survey, this study charts and explores summer …

Abstract The emergence of User-Generated-Content (UGC) is challenging the equilibrium of
reputation management practices prompting widespread change and organizational …