Influencer Authenticity: To Grow or to Monetize

C Nistor, M Selove, JM Villas-Boas - Management Science, 2024 - pubsonline.informs.org
Social media influencers can grow their number of followers by endorsing products that are
authentic for their social media persona or, alternatively, monetize their followers by …

Amusing Ourselves to Death Under Digital Influence? A Theory of Education-Occupation-Technology Nexus

LW Cong, S Li - A Theory of Education-Occupation-Technology …, 2023 - papers.ssrn.com
We study individual decisions about educational pursuit, influence acquisition, and
economic production, in the presence of increasingly ubiquitous digital (social) media that …