Unlike general e-business, e-commerce livestreaming innovatively enables anchors to use
instant social functions to communicate with viewers and present products in more vivid …

Preserving customers' expectations and understanding factors affecting their purchasing
decisions are crucial in designing effective marketing and advertising strategies. However …

Purpose The purpose of this study is to examine how social media (TripAdvisor) content
influences restaurant visit intentions and liking expectations, how online review valence …

E-commerce websites are doing extremely well despite the global slowdown in the
traditional brick-and-mortar retail industry. Web page design, search options, and graphical …

The purpose of the study is to investigate the impact of promotional and the word-of-mouth
variables on consumer buying behaviour in the fast-emerging economy of the Sultanate of …

Rapid changes in digital consumer behaviour, influenced by exponential adoption of
smartphones, require timely and sophisticated responses from retailers to these consumer …

Through utilizing behavioral methodology and integrating eye-tracking technology, we
investigate the effect of consumption goals on review helpfulness during online shopping …

Purpose This study aims to explore how specific cues with new manifestations (ie herding
message and price discount information) and customer cognitive style influence attention …

Many platforms and sellers have adopted e-commerce live streaming to attract consumers.
However, little research has been done to understand the effects of attractiveness in e …

Using a large, comprehensive dataset of nearly 31 million reviews in 26 product categories
from Amazon. com, this study investigates the influence of trust cues on the helpfulness of …