In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …

Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …

Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …

Purpose The aims of this study were three-fold: to determine the impact of green
transformational leadership on creative process engagement, green product innovation and …

Owing to the combined advancement of network technologies and smartphone equipments,
WeChat has become particularly ubiquitous, affording younger generations with multifarious …

Social media emerged as a primary source of information among young users, but its severe
effect on mental state due to information overload, still an area of concern for the …

Building on the service dominant logic, this study explores the effect of online and offline
channel interactivity on consumers' value co-creation behavior (VCB), the mediating effect of …

Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …

The COVID-19 pandemic has caused catastrophic global upheaval with the potential to alter
geopolitical and socio-economic norms. This study offers potential insights for the post …

There are continued predictions that user engagement with pro-environmental campaigns
on social media could increase the likelihood of users engaging in more pro-environmental …