Multinational corporations and social innovation in emerging markets
The concept of social innovation has garnered increasing attention across various
disciplines, driven by a growing recognition of the need to address complex societal …
disciplines, driven by a growing recognition of the need to address complex societal …
How institutional voids are experienced and enacted through social innovation initiatives by multinationals in emerging markets
M Matus-Ruiz, A Saka-Helmhout, J Carillo - International Business Review, 2024 - Elsevier
This paper explores the role of agency in the social construction of institutional voids, rather
than seeing them primarily as given. Drawing on case studies of Microsoft in Juarez, Mexico …
than seeing them primarily as given. Drawing on case studies of Microsoft in Juarez, Mexico …