In this paper we study bid optimisation for real-time bidding (RTB) based display advertising.
RTB allows advertisers to bid on a display ad impression in real time when it is being …

The most significant progress in recent years in online display advertising is what is known
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …

The authors evaluate the impact of ad placement on revenues and profits generated from
sponsored search. Their approach uses data generated through a field experiment for …

In classic auction theory, reserve prices are known to be effective for improving revenue for
the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve …

We consider the problem of a search engine trying to assign a sequence of search keywords
to a set of competing bidders, each with a daily spending limit. The goal is to maximize the …

We study an online assignment problem, motivated by Adwords Allocation, in which queries
are to be assigned to bidders with budget constraints. We analyze the performance of the …

We study a novel class of mechanism design problems in which the outcomes are
constrained by the payments. This basic class of mechanism design problems captures …

Sponsored search has been proven to be a successful business model, and sponsored
search auctions have become a hot research direction. There have been many exciting …

We present TestEra, a novel framework for automated testing of Java programs. TestEra
automatically generates all non-isomorphic test cases within a given input size and …

Auto-bidding has become one of the main options for bidding in online advertisements, in
which advertisers only need to specify high-level objectives and leave the complex task of …