How virtual reality affects consumer choice
M Meißner, J Pfeiffer, C Peukert, H Dietrich… - Journal of Business …, 2020 - Elsevier
With high-immersive virtual reality (VR) systems approaching mass markets, companies are
seeking to better understand how consumers behave when shopping in VR. A key feature of …
seeking to better understand how consumers behave when shopping in VR. A key feature of …
Customer decision-making processes revisited: insights from an eye tracking and ECG study using a hidden Markov model
T Weiß, L Merkl, J Pfeiffer - NeuroIS Retreat, 2023 - Springer
Good timing is key for many activities in business and society. In the context of adaptive user
assistance, it can work as door opener to further engage with the user. This paper presents a …
assistance, it can work as door opener to further engage with the user. This paper presents a …
Consumer decisions in virtual commerce: Predict good help-timing based on cognitive load.
T Weiß, J Pfeiffer - Journal of Neuroscience, Psychology, and …, 2024 - psycnet.apa.org
The retail sector is steadily moving toward virtual commerce (v-commerce), and the process
has recently gained momentum. With the latest developments in headset technology and the …
has recently gained momentum. With the latest developments in headset technology and the …
[PDF][PDF] Can immersive systems help address sustainability goals? insights from research in information systems
Several developments in recent years have highlighted the urgent need for an increase in
sustainable behavior. In an effort to systematically achieve global human well-being and …
sustainable behavior. In an effort to systematically achieve global human well-being and …
HMD Eye-Tracking Measurement of Miniature Eye Movement Toward VR Image Navigation
S Fujimoto, M Iwase, S Matsuura - International Conference on Human …, 2022 - Springer
We conducted preliminary eye and head mount display (HMD) movement measurements to
collect primary data to create a spatio-temporal virtual reality (VR) navigation system …
collect primary data to create a spatio-temporal virtual reality (VR) navigation system …
Recognizing Polychronic-Monochronic Tendency of Individuals Using Eye Tracking and Machine Learning
Eye tracking technology is a NeuroIS tool that provides non-invasive and rich information
about cognitive processes. Recently, it has been demonstrated that eye movement analysis …
about cognitive processes. Recently, it has been demonstrated that eye movement analysis …
Early Bird-Predict healthy product choices in virtual commerce
T Weiss, J Pfeiffer, T Pfeiffer - 2024 - aisel.aisnet.org
Due to advances in extended reality technology, an increasing number of head-mounted
displays are equipped with eye trackers. These sensors allow to predict customers' …
displays are equipped with eye trackers. These sensors allow to predict customers' …
and ECG Study Using a Hidden Markov
T Weiß, L Merkl, J Pfeiffer - Information Systems and Neuroscience … - books.google.com
Good timing is key for many activities in business and society. In the context of adaptive user
assistance, it can work as door opener to further engage with the user. This paper presents a …
assistance, it can work as door opener to further engage with the user. This paper presents a …
[PDF][PDF] Information and Market Engineering at KIT: Quo Vadis?
Abstract Information systems (IS) are nowadays at the core of many personal and
institutional activities and influence daily life more than ever before. To understand, evaluate …
institutional activities and influence daily life more than ever before. To understand, evaluate …
[引用][C] Next Generation Shopping: Experimental Studies on the Adoption and Design of Virtual Reality Shopping Environments
C Peukert - 2020 - Dissertation, Karlsruhe, Karlsruher …