In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Multichannel customer management is “the design, deployment, and evaluation of channels
to enhance customer value through effective customer acquisition, retention, and …

Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this
strategic path is mired with obstacles. This article investigates three challenges in realizing …

On-demand platforms (eg, Uber, Lyft) often rely on independent workers, who are not
directly under the platform's control, to be available at the “right” time and locations to serve …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …

We use data from a large-scale field experiment to explore what influences the effectiveness
of online advertising. We find that matching an ad to website content and increasing an ad's …

As consumers spend more time on their mobile devices, a focal retailer's natural approach is
to target potential customers in close proximity to its own location. Yet focal (own) location …

We investigate the effects of price discrimination on prices, profits, and consumer surplus
when (a) at least one competing firm can use consumers' private information to price …

Drawing on the literature on online advertising, I argue that the fundamental economic
difference between online and offline advertising is a substantial reduction in the cost of …

The rapid advance in information technology now makes it feasible for sellers to condition
their price offers on consumers' prior purchase behavior. In this paper we examine when it is …