Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …

Loyalty programs are widely used by organizations as a structured customer relationship
management (CRM) tool to build and extend customer-supplier relationship. Although a …

Corporate social responsibility (CSR) has become a crucial construct in hospitality
companies. One of the main reasons is due to the idea that CSR influence consumer loyalty …

Corporate social responsibility takes an increasingly important role for businesses and
receives the attention of many people. The relationship between Corporate social …

Hotel developments currently grow very rapidly. The emergence of new hotels increases the
competition in the hospitality industry. This research aimed to determine the influence of the …

The growth of five-star hotels has increased and developed in the Province of Bali, which is
the number one foreign exchange contributor from the tourism sector, therefore, leads to …

Loyalty is one of the greatest intangible assets that any organization can possess and
improving client loyalty is a primary marketing goal that can have a significant financial …

The purposes of this research were (1) to explore the value perception and trust influence on
satisfaction and purchasing decisions to endowment insurance (2) to investigate the …

Seeing the popularity of relationship marketing and its benefits, the present study extends
the concept in the domain of online retailing. The study deals with the identification of …

With loyalty programs increasingly used as a competitive method by hotel brands, this study
investigates the relationship between program size/satisfaction and brand direct website …