Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001–2022)

M Gera, DK Batra, V Kumar - Global Knowledge, Memory and …, 2023 - emerald.com
Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …

The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement

MA Rafeh, AZ Abbasi, LD Hollebeek… - Health Marketing …, 2024 - Taylor & Francis
Though the pandemic has passed, social media-based messaging continues to exhibit
COVID-19-related cues (eg, wearing a face mask to stay safe), continuing to foster …

Family needs and interaction patterns regarding the use of ICT in everyday life

L Zinoveva, K Toros, A Silde, I Sindi… - Behaviour & …, 2024 - Taylor & Francis
This study offers valuable insights into family needs and interaction patterns regarding the
use of information and communications technologies (ICT) in everyday life. Given that ICT …

Developing Advertising Literacy Strategies Aligned with Legal and Self-Regulatory Frameworks

C Rangel-Pérez, LG Vázquez Rodríguez… - Advertising Literacy for …, 2024 - Springer
Significant advancements have occurred in the protection of minors on the Internet,
particularly concerning safeguarding them against exposure to commercial communications …

[图书][B] Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats

B Feijoo, EF Gómez - 2024 - books.google.com
This book analyzes how children and adolescents aged between 10 and 17 engage with
digital advertising and highlights the importance of promoting advertising literacy to help …

دور التربية الإعلانية في زيادة قدرة الاطفال على تمييز المحتوى الإعلاني عبر تطبيقات الهواتف الذكية

لمياء أحمد شعبان عواد, لمياء أحمد شعبان - المجلة العلمية لبحوث العلاقات …, 2024‎ - journals.ekb.eg
في ظل تزايد استخدام الأطفال لتطبيقات الهاتف المحمول في حياتهم اليومية، ومع زيادة استخدام
المعلنين لهذه التطبيقات كوسيلة جيدة لعرض إعلاناتهم، وفي ضوء ندرة الدراسات العربية حول …