Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001–2022)
Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
MA Rafeh, AZ Abbasi, LD Hollebeek… - Health Marketing …, 2024 - Taylor & Francis
Though the pandemic has passed, social media-based messaging continues to exhibit
COVID-19-related cues (eg, wearing a face mask to stay safe), continuing to foster …
COVID-19-related cues (eg, wearing a face mask to stay safe), continuing to foster …
Family needs and interaction patterns regarding the use of ICT in everyday life
This study offers valuable insights into family needs and interaction patterns regarding the
use of information and communications technologies (ICT) in everyday life. Given that ICT …
use of information and communications technologies (ICT) in everyday life. Given that ICT …
Developing Advertising Literacy Strategies Aligned with Legal and Self-Regulatory Frameworks
C Rangel-Pérez, LG Vázquez Rodríguez… - Advertising Literacy for …, 2024 - Springer
Significant advancements have occurred in the protection of minors on the Internet,
particularly concerning safeguarding them against exposure to commercial communications …
particularly concerning safeguarding them against exposure to commercial communications …
[图书][B] Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
B Feijoo, EF Gómez - 2024 - books.google.com
This book analyzes how children and adolescents aged between 10 and 17 engage with
digital advertising and highlights the importance of promoting advertising literacy to help …
digital advertising and highlights the importance of promoting advertising literacy to help …
دور التربية الإعلانية في زيادة قدرة الاطفال على تمييز المحتوى الإعلاني عبر تطبيقات الهواتف الذكية
لمياء أحمد شعبان عواد, لمياء أحمد شعبان - المجلة العلمية لبحوث العلاقات …, 2024 - journals.ekb.eg
في ظل تزايد استخدام الأطفال لتطبيقات الهاتف المحمول في حياتهم اليومية، ومع زيادة استخدام
المعلنين لهذه التطبيقات كوسيلة جيدة لعرض إعلاناتهم، وفي ضوء ندرة الدراسات العربية حول …
المعلنين لهذه التطبيقات كوسيلة جيدة لعرض إعلاناتهم، وفي ضوء ندرة الدراسات العربية حول …