Purpose The purpose of this paper is to examine the struggle of and explore opportunity
structure for a special class of social entrepreneurs, known as musicpreneurs, in the context …

An estimated 52% of Pakistan's population is under the age of 25, and like their counterparts
elsewhere around the globe, Generation Z in Pakistan was born into a world overrun with …

The purpose of this study was to explore the women's perceptions towards branded clothing
in Pakistan. Survey methodology was used to collect the data and a total of 200 women from …

Over the past few years, numerous amounts of research have been conducted to determine
on what basis do individuals prefer their music. However, the music individuals listen to is …

This study intends to analyze the religious perspective of Pakistani youth about music and its
theoretical and practical implications in their lives. It is significant to study that Pakistan has a …

Seventy-two years history of music in Pakistan is filled with highs and lows. This research is
an attempt to explore the factors for downfall of Urdu music in Pakistan seen through the …

Pakistani pop music is a captivating genre which serves as a medium to express cultural
values and social issues of Pakistani society through artistic expressions. This study …

The art of making a musical instrument, playing it and to move or dance to that instrument is
duly considered to be an abhorrent act in Pakistan. The use of musical instruments in …