In September 2012, the Australian Advertising Standards Bureau (ASB) made 'landmark
decisions' relating to the use of Facebook by vodka brand Smirnoff and beer brand Victoria …

Abstract Kotler popularised the Segmentation, Targeting, Positioning (STP) theory of brand
competition. This theory still dominates marketing textbooks. In this article we show how the …

Understanding consumer behaviour in evolving subscription markets – lessons from sports
season tickets research | Emerald Insight Books and journals Case studies Expert Briefings …

All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

This research confirms empirical patterns about in-store behaviors based on a large number
of shops and store visits, specifically 654,000 transactions in 40 supermarkets …

One of the major factors affecting student learning is feedback. Although the importance of
feedback has been recognized in educational institutions, dramatic changes--such as bigger …

Objective This study seeks to establish whether meaningful subgroups exist within a 14–16
year old adolescent population and if these segments respond differently to the Game On …

Technology-based physical activity programs are a novel solution to the major public health
issue of physical inactivity. However, to be successful, there must be a large and population …

Los dispositivos móviles están cambiando la forma en la que las personas nos
relacionamos, nuestros comportamientos, el proceso de búsqueda de información, la …

Abstract Fifty years ago, Gerald Goodhardt's analysis of audience duplication across
television programs led to the discovery of the Duplication of Viewing law. This law was then …