Consumer trust is an important aspect in the functioning of any market but particularly the
food and drinks sector. Food safety incidents and changes in food production practices have …

Trust in information originating from a company is becoming essential, as consumer
preferences are increasingly versatile and oriented towards credence attributes. Social …

The Fellow's address begins by noting several recent consumer food trends and the
changing way in which we perceive value‐added. I then focus on the topic of heterogeneity …

ABSTRACT A series of food safety incidents related to domestically produced dairy in China
harmed consumer confidence and caused a dramatic decrease in dairy consumption from …

This paper presents empirical findings from a combination of two elicitation techniques—
discrete choice experiment (DCE) and best–worst scaling (BWS)—to provide information …

Within an increasingly resource-challenged food system, consumers need greater
confidence in their ability to make better and more informed food choices. We investigated …

Although numerous studies have examined consumer preference for organic foods, few
have focused on consumer willingness to pay (WTP) for organic labels from dissimilar …

This quantitative study aims to understand the causal factors of food buying behaviour in the
current Thai market for organic food as differentiated by brand marketing. A comprehensive …

With traditional advertising methods losing effectiveness, many companies have started to
implement strategies known as “guerrilla marketing.” These strategies are characterized by …

During the recent decades, proteomics and metabolomics approaches have been
extensively integrated in methods for the assessment of meat quality. The high-throughput …