Modelling the FinTech adoption barriers in the context of emerging economies—An integrated Fuzzy hybrid approach
FinTech have significant prospects to provide several reasonable, innovative, and secure
FinTech services to the underprivileged in the emerging economies. For example, FinTech …
FinTech services to the underprivileged in the emerging economies. For example, FinTech …
Role of artificial intelligence in customer engagement: a systematic review and future research directions
Purpose The purpose of this study is to comprehend how AI aids marketers in engaging
customers and generating value for the company by way of customer engagement (CE). CE …
customers and generating value for the company by way of customer engagement (CE). CE …
Exploring the advertising elements of electronic word-of-mouth in social media: An example of game reviews
The influence of social communities has quietly surpassed traditional media. Electronic word-
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …
Fuzzy Integrated Delphi-ISM-MICMAC Hybrid Multi-Criteria Approach to Optimize the Artificial Intelligence (AI) Factors Influencing Cost Management in Civil …
H Hu, S Jiang, SS Goswami, Y Zhao - Information, 2024 - mdpi.com
This research paper presents a comprehensive study on optimizing the critical artificial
intelligence (AI) factors influencing cost management in civil engineering projects using a …
intelligence (AI) factors influencing cost management in civil engineering projects using a …
Using feature selection methods to identify important factors of in-game consumption
In-game consumption prediction remains under-researched. How to design products that
satisfy the needs of users and attract more consumers has also become one of important …
satisfy the needs of users and attract more consumers has also become one of important …
A Mixed Approach to Determine the Factors Affecting the Customers Trust on Financial Services on Social Media Platforms
Because of the growth of financial services such as stock market investments, mutual fund
investments, home loans, insurance, etc., both academics and banking professionals are …
investments, home loans, insurance, etc., both academics and banking professionals are …