Modelling the FinTech adoption barriers in the context of emerging economies—An integrated Fuzzy hybrid approach

V Nalluri, LS Chen - Technological Forecasting and Social Change, 2024 - Elsevier
FinTech have significant prospects to provide several reasonable, innovative, and secure
FinTech services to the underprivileged in the emerging economies. For example, FinTech …

Role of artificial intelligence in customer engagement: a systematic review and future research directions

Y Gupta, FM Khan - Journal of Modelling in Management, 2024 - emerald.com
Purpose The purpose of this study is to comprehend how AI aids marketers in engaging
customers and generating value for the company by way of customer engagement (CE). CE …

Exploring the advertising elements of electronic word-of-mouth in social media: An example of game reviews

RG Mayopu, YY Wang, LS Chen - Multimedia Tools and Applications, 2024 - Springer
The influence of social communities has quietly surpassed traditional media. Electronic word-
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …

Fuzzy Integrated Delphi-ISM-MICMAC Hybrid Multi-Criteria Approach to Optimize the Artificial Intelligence (AI) Factors Influencing Cost Management in Civil …

H Hu, S Jiang, SS Goswami, Y Zhao - Information, 2024 - mdpi.com
This research paper presents a comprehensive study on optimizing the critical artificial
intelligence (AI) factors influencing cost management in civil engineering projects using a …

Using feature selection methods to identify important factors of in-game consumption

V Nalluri, JR Chang, LS Chen… - Enterprise Information …, 2024 - Taylor & Francis
In-game consumption prediction remains under-researched. How to design products that
satisfy the needs of users and attract more consumers has also become one of important …

A Mixed Approach to Determine the Factors Affecting the Customers Trust on Financial Services on Social Media Platforms

V Nalluri, LS Chen - 2023 IEEE International Conference on …, 2023 - ieeexplore.ieee.org
Because of the growth of financial services such as stock market investments, mutual fund
investments, home loans, insurance, etc., both academics and banking professionals are …