Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

LD Hollebeek, C Menidjel, M Sarstedt… - Psychology & …, 2024 - Wiley Online Library
While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …

Real-time data analytics in retail: A review of USA and global practices

MA Raji, HB Olodo, TT Oke, WA Addy… - GSC Advanced …, 2024 - gsconlinepress.com
Real-time data analytics has emerged as a pivotal tool in the retail sector, revolutionizing
decision-making processes and operational strategies. This study delves into the extensive …

Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

O Saoula, A Shamim, NM Suki, MJ Ahmad… - Spanish Journal of …, 2023 - emerald.com
Building e-trust and e-retention in online shopping: the role of website design, reliability and
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …

Artificial intelligence applied to potential assessment and talent identification in an organisational context

TJF França, H São Mamede, JMP Barroso… - Heliyon, 2023 - cell.com
Our study provides valuable insights into the relationship between artificial intelligence (AI)
and Human Resource Management (HRM). We have minimised bias and ensured reliable …

Using chatbots in e-retailing–how to mitigate perceived risk and enhance the flow experience

SC Silva, R De Cicco, B Vlačić… - International Journal of …, 2023 - emerald.com
Purpose Chatbots represent an undeniable player between online retailers and customers
as they boost operational efficiency and bring cost savings to businesses while offering …

Why do SMEs adopt artificial intelligence-based chatbots?

S Sharma, G Singh, N Islam… - IEEE Transactions on …, 2022 - ieeexplore.ieee.org
Developments in artificial intelligence (AI) have led to the emergence of new technologies
offering unique business opportunities. This article examines the factors influencing AI …

Human vs robot baristas during the COVID-19 pandemic: effects of masks and vaccines on perceived safety and visit intention

M Choi, Y Choi, S Kim, F Badu-Baiden - International Journal of …, 2023 - emerald.com
Purpose This study aims to compare the effect of barista type (human vs robot) on perceived
safety and examine the role of two moderators (mask-wearing and coronavirus vaccination) …

How do customers react to technology in the hospitality and tourism industry?

HE Arici, MB Saydam… - Journal of Hospitality & …, 2024 - journals.sagepub.com
Growing scientific attention to technology has led to new guidelines for comprehending
consumers' experiences with the technology. Understanding the relationship between …

AI-enabled marketing solutions in Marketing Decision making: AI application in different stages of marketing process

N Ljepava - TEM Journal, 2022 - ceeol.com
The digital transformation led by disruptive technologies can help organizations address
numerous challenges and deliver better customer value through innovative technologies in …

Alexa, it is creeping over me–Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Y Mou, X Meng - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose With the upgrade of natural language interaction technology, the simulation
extension of intelligent voice assistants (IVAs) and the uncertainty of products and services …