How we perceive our environment affects the way we feel and behave. The impressions of
our ambient environment are influenced by its entire spectrum of physical characteristics …

This review addresses a fundamental neuroscientific question in food perception: how
multimodal features of food are integrated. Much research and conceptualization has …

Sensory marketing: the multi‐sensory brand‐experience concept | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Sensory …

Multimodality, in its most fundamental sense, is the coexistence of more than one semiotic
mode within a given context. More generally, multimodality is an everyday reality. It is the …

Purpose This study aims to investigate the effect of customers' multisensory service
experience on customer satisfaction with cognitive effort and affective evaluations using big …

We draw upon literature examining cross-modal sensory interactions and congruence to
explore the impact of smell on touch. In line with our predictions, two experiments show that …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …

Although it is well known that visual stimuli affect olfactory performance, little is known about
the reverse case: the influence of odor on visual performance. This study aimed to determine …

Many teachers in regular classrooms feel unprepared to teach students with learning
disabilities. Fortunately, brain research has confirmed that strategies benefiting learners with …

Sensory marketing is an emergent marketing paradigm in theory and practice (Hultén et al.,
2009; Krishna, 2011; Hilton, 2015). Individuals are using their five senses of vision, hearing …