Markov chains

WK Ching, MK Ng - Models, algorithms and applications, 2006 - Springer
The aim of this book is to outline the recent development of Markov chain models and their
applications in queueing systems, manufacturing systems, remanufacturing systems …

Extubation Decisions with Predictive Information for Mechanically Ventilated Patients in the ICU

G Cheng, J Xie, Z Zheng, H Luo… - Management …, 2024 - pubsonline.informs.org
Weaning patients from mechanical ventilators is a crucial decision in intensive care units
(ICUs), significantly affecting patient outcomes and the throughput of ICUs. This study aims …

Modeling patient's value using a stochastic approach: An empirical study in the medical industry

MJ Tarokh, M EsmaeiliGookeh - Computer methods and programs in …, 2019 - Elsevier
Background and objective The rapid growth of computer methods encourages and creates
competitive advantages in the medical industry. Nowadays many health centers try to build …

A multi-objective optimization approach using the RFM model in direct marketing

A Asllani, D Halstead - Academy of Marketing Studies Journal, 2015 - search.proquest.com
Given the vast amount of data generated by customers' online and offline purchases, many
organizations today are turning to data analytics to help design their direct marketing …

Development of a hybrid model to plan segment based optimal promotion strategy

Y Ekinci, A Güran - International Journal of Market Research, 2023 - journals.sagepub.com
The study addresses the long-term effects of promotions in terms of movement in a value-
based segmentation (lead, iron, gold, platinum), instead of simply looking at response rates …

System and method for marketing mix optimization for brand equity management

N Abe, EPD Pednault - US Patent 8,359,226, 2013 - Google Patents
(57) ABSTRACT A method of marketing optimization with respect to brand lifetime
management formulates a problem of brand equity maximization utilizing Markov Decision …

[PDF][PDF] Using RFM data to optimize direct marketing campaigns: A linear programming approach

A Asllani, D Halstead - Academy of Marketing Studies Journal, 2011 - yuvayferguson.com
The direct marketing framework that incorporates the recency, frequency, and monetary
value (RFM) of customers' previous purchases is a useful analytical tool for companies that …

System and method for marketing mix optimization for brand equity management

N Abe, EP Pednault - US Patent 8,452,639, 2013 - Google Patents
US8452639B2 - System and method for marketing mix optimization for brand equity
management - Google Patents US8452639B2 - System and method for marketing mix …

Extubation decision making with predictive information for mechanically ventilated patients in ICU

G Cheng, J Xie, Z Zheng, H Luo… - Available at SSRN …, 2019 - papers.ssrn.com
Weaning patients from mechanical ventilators is a critical decision in intensive care units
(ICUs), significantly affecting patient outcomes and the throughput of ICUs. In this study, we …

[图书][B] Best-Ager-Marketing: Wie man die Zielgruppe 50plus verstehen und erreichen kann

H Maas - 2023 - Springer
» Quadratisch, praktisch, gut.«–» Merci, dass es dich gibt.«–» Ich bin doch nicht blöd.«–»
Wohnst du noch oder lebst du schon?«Wahrscheinlich können Sie den einen oder anderen …