Business to business markets are considerably more challenging than consumer markets
and as such demand a more specific skillset from marketers. Buyers, with a responsibility to …

Purpose Social commerce (s-commerce) is an online business model combining
commercial and social features. Vendors may engage in a business-oriented relationship …

Purpose In the era of digital disruption and customer loyalty loss, it has become even more
important to shape the experience journey of a firm's stakeholders. The benefits of …

Past research suggests that customer loyalty is a critical component in successful business-
to-business sales relationships. Challenging this view, this study suggests that customer …

Purpose This study aims to examine salespeople's perspectives on the value of corporate
heritage to relationship selling and the issue of trust in personal selling situations in the …

Abstract The Internet of Things and Industry 4.0 is changing the way we live including
Internet Banking. Although, the government has been encouraging, the acceptance of …

A social network consists of a selection and interconnections of members [1]. In particular,
culture and nature form the foundation of a social network; however, most relations in real …

Adapting sales influence tactics in the information intensive era | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

All organisations have trouble pointing out exactly what makes their customers choose their
services. During great uncertainty, knowing all the details count as to be successful and to …

Tämän opinnäytetyön tarkoituksena on selvittää, että mitä hyötyä ovelta ovelle
myyntikokemuksesta on työntekijöille, mistä syystä ovelta ovelle myyntiä kannattaisi tehdä ja …